The United States Department of Labor and State Workforce Agency put in strict guidelines and regulations when hiring foreign workers. Employers who want to hire someone on a H2B or H2A visa or a green card need to adhere to the PERM (Program Electronic Review Management) advertising laws. This makes creating immigration ads more complicated than they might seem at first.
Thankfully, to make the process easier for companies, employers, and businesses, many migration lawyers and agencies specialize in PERM advertising. Beyond the fact that the PERM rules for immigration ads are tiring and time-consuming, there are other reasons to seek out assistance from a qualified professional. Consider these reasons if placing an immigration ad in the near future.
An agency will be able to find a better deal in newspaper ads. When hiring a migrant worker, the ad needs to be placed in a local newspaper and run on two consecutive Sundays. Having a prime location in the paper will help to boost traffic to the job description. An agency can make sure the ad is featured in the best possible place for the best deal available.
Also, they can come into the job description with a fresh perspective. While the employer might just write the basics of the position, an agency can help create a job title and description that is appealing and desirable to a wider range of people. They can help to word it in an ideal way to attract the most suitable candidate. Having this fresh perspective can help to find the right talent.
When it comes to advertising online, an agency can help place the ad on the most suitable job boards to attract migrant workers who are qualified and suitable for the role. They have a better understanding of SEO placement and online marketing, so can ensure the job is directed to the right people in the right way.
Furthermore, a migration agency understands each step of the PERM process set out by the Department of Labor. They have more contacts and know where to file all the documents. Rather than risking a file being lost in a sea of papers when sent by someone not in the know, an agency can make sure the documents are read by the right eyes.
Finally, in the long run, an agency saves a lot of time and money. Although there is an upfront fee to hire a agency to write this type of ad, it is money well spent. Otherwise, employers run the risk of losing time and money because of silly errors made throughout the PERM process. To hire the right person in the most efficient manner, an ad agency is the way to go.