Although in today’s technologically dominated world, the main source of advertising is social media through smartphones and the internet, there are still other media that attract an audience. The printed paper is a common go-to solution when an employer needs to place an ad. Another lesser thought of a source is the radio.
It might not be the most common way, but radio ads are a really smart solution for immigration labor advertising. When an employer advertises a role specifically for migrants, they have to jump through many hoops. This is because the Department of Labor has strict standards in place.
Besides a bunch of paperwork, the employer must have an ad run in a printed, local newspaper for two consecutive Sundays. A radio ad is another way that the employer can fulfill the requirements of the Department of Labor with their job advertisement.
A radio commercial must run in addition to the printed newspaper ad. This is because it generates the largest circulation of media and attraction to the job in the local area. Radio ads needs to focus on verbal details, such as the job description and location in a clear way, since there are no images involved.
Nonetheless, radio ads are another efficient way to draw attention to the job posting. It is ideal for immigration advertising since the Department asks for three additional forms of the job posting. Some other acceptable forms are printed flyers for local stores or bulletin boards or a video to be posted on social media.
For radio commercials, the main thing to think about is how to provide documentation. Given the strict procedures in place from the Department, it is important to adhere to them otherwise the ad might be declined or removed.
To provide proof of a radio ad, the employer should first keep a copy of the text that will be read on the air. There should also be a written confirmation from the broadcaster or radio host, ideally in the form of contract, that this ad was aired. When possible, the employer should also obtain a mp3 audio version of the ad once it has aired.
Another important thing to note is that the radio ad needs to air for at least 30 consecutive days. This includes weekends. The ad can air for longer, but no less than 30 days and no more than 180 days. Keeping a record of the contract and all payments made in this timeframe is advisable.
Radio ads can be placed independently by an employer. Alternatively, to ensure everything is in the right order and up to the Department standards, there are many migration agents who can assist with the process.