In any form of business, marketing is the key to letting people become aware of what you offer. Not only that, but anyone who wants to work for your particular niche will become aware if you have any open positions that need to be filled. When it comes to hiring someone foreign-born, this can be a bit unique. There are particular aspects of law that need to be followed to ensure that both domestic and foreign workers get an equal chance to be hired. With that being said, here are a few tactics to use for your immigration ads.
Promote the Position in Your Newspaper
One of the first things to do is promote the position in your local newspaper. You want the right newspaper that will help you get widespread attention. Maybe you can find another publication that gets an equal amount of representation. You want to have the right details to ensure that people are able to find the position and be able to contact you to give you their information. Some of the details you need to include are the following: the name of the employer, the address that applicants need to send their resumes, job availability, the location they need to be to work at the job facility, and what type of experience is needed for the job. You should be as detailed as possible, so there’s no confusion. Also you want to make sure that your advertisement can be approved under any immigration law. Next, you want to market your brand via radio.
Promoting Your Open Job Positions over the Radio
The basics of promoting are the same as for a newspaper, but timing is the main difference. You want to have the right script that not only follows the specific immigration ad rules, but works for radio regulations. Be detailed enough but concise so that it fits in a 30-second time slot. Pick a radio station that is keen to your area. Also, here are some of the details you need within the promotion: air date, employer company, contract, music (genre and tempo wise), and even how loud you want the music. Take a listen to the preview of it in your email, and you can take note of what edits need to be made. This not only helps you keep in line with specific regulations, but it’ll help you develop a clearer message.
It’s important to hire the best candidate for your position, so that you have long term growth within your company. When you do your newspaper and radio marketing to find a good foreign-born worker, it’s best to seek a good lawyer who will help you cover all necessary ground. This way you have the best chance for being successful in getting everything approved.